Darren from Problogger wrote an excellent blog post to check out.
We often hear the word “authority” mentioned in blogging circles, particularly in discussions around building a loyal following.
At its most basic, authority is about knowing what you’re talking about, and who you’re talking to. If you think about it, this is a key to rich exchanges in the real world. Why wouldn’t it be the same online?
Looking at some of the leading bloggers in some specific niches today, though, it’s clear that they have more than authority and a way with words or images.
They’re also great leaders. They show their followers how to overcome challenges successfully. They keep their tribe abreast of industry developments and warn them of pitfalls. They help audiences avoid making the mistakes they themselves have made.
That’s how they build readership: by being the...
Continued at: http://www.problogger.net/archives/2...ng-leadership/