Tips in properly optimizing your webpage title:
- Include the name of your business/ name of the website
- Include your targeted keywords
- Include your city/location
- Use different title tag for every page but the title should reflect the content that can be found in the particular webpage.
- Use short web page titles because it can be easily read by visitors. Do not use special characters because it might not be properly displayed and your website might look strange in a SERP
Example:
Title: mico.com - Inexpensive Shirts in Australia
But if the business is new, it is recommended to list your keywords first before the name of your business. Why? It is simply because your business it not yet popular and people might be looking for solutions to their problem. (In the example listed above, the keyword "Inexpensive Shirts was used to provide short but very informative information about your webpage.
Revised:
Title: Inexpensive Shirts in Australia - mico.com
Hope it helps.
