Matt Cutts: Straight from Google – What You Need to Know

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You Guys HAVE to watch this video!

Matt Cutts from the Web Spam team at Google showcases the good and the bad of WordPress as seen through the eyes of Google, including basics on how Google search works and how you can boost your blog’s results in Google searches.

Matt Cutts did a presentation at WordCamp San Francisco June 26, 2009 where he covered:

• How search engine friendly Wordpress is.
• PageRank
• Backlink Obsession
• Making your blog relevant and reputable
• Keywords
• Using jargon in your blog post title and content.
• Permanent link structure
• Videos vs Podcasting
• Adsense tip for your blog
• Webmaster Tools
• Google Analytics
• Keeping your blog secure
• The .htaccess file

The video is 46 minutes long. Get a pen and paper before you sit down to watch it and really listen to what he is saying. It's not too dry. He does throw in a few jokes and funny stuff.

For those who don't know what WordCamp is, it is a series of conventions for Wordpress users. The conventions are held in different cities throughout the year.

The link to the video: Matt Cutts: Straight from Google – What You Need to Know