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If you ask me, Paypal is the worse way to setup a shopping cart. Don't get me wrong, paypal is a fine payment processor, I use them extensively... but what happens when you need to support other processors besides Paypal... or you want added functionality that paypal doesn't support? (Or you are sick of the high fees) You have to start over from scratch.
I'd suggest building something much more extensible if you have the funds, built specifically for your needs. If those funds aren't available, check out something like OS Commerce, a Open Source shopping cart with a great track record.
I tend to stay away from any third party operations that "lock me in" to using their service, and only their service.
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