Here is the human concept:
redirect 301 /people/cool/* http://www.jkfdljakfl.com/people/awesome/*
RewriteRule ^people/cool(.*)$ http://www.jkfdljakfl.com/people/awesome$1 [L,R=301]
If you already have your .htaccess setup with other redirects, just add that section that does the redirection as shown above.
Note: I was looking for something similar and I found this but with a rather unforgiving answer that reads RTFM. Why would someone want to read the whole manual to find a single solution.
I registered just to reply to this question so others in future might find it useful.