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Old 12-12-2015, 09:01 AM
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HTMLBasicTutor HTMLBasicTutor is offline
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Accelerated Mobile Pages (AMP)

Anyone started implementing Accelerated Mobile Pages (AMP) yet?

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What, exactly, are Accelerated Mobile Pages?

AMP is a framework for building lightweight, stripped down pages that load near instantly on mobile devices. AMP is a clever blend of a number of technologies. The first is a specification that is effectively a subset of HTML with potentially slow elements removed. Third party script support is removed and JavaScript is limited to fast, pre-defined libraries and no author-written script at all. Google’s caching can also be leveraged to deliver the lightweight pages even faster.
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...The biggest criticisms though are that AMP is essentially a fork of HTML that has been decided by a private company. The battle for HTML standards has been a long fought one and AMP effectively undoes much of that work, replacing tags like IMG that have existed for decades. Having decades of work undone by a web giant like Google has understandably upset many in the web standards community...
Both quotes are from: Get AMPed – What you need to know about Accelerated Mobile Pages
 
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Old 12-12-2015, 09:05 AM
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From the Accelerated Mobile Pages Project page:
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...The Accelerated Mobile Pages (AMP) Project is an initiative to improve the mobile web and enhance the distribution ecosystem. If content is fast, flexible and beautiful, including compelling and effective ads, we can preserve the open web publishing model as well as the revenue streams so important to the sustainability of quality publishing.

AMP HTML is a new way to make web pages that are optimized to load instantly on users’ mobile devices. It is designed to support smart caching, predictable performance, and modern, beautiful mobile content. Since AMP HTML is built on existing web technologies, and not a template based system, publishers continue to host their own content, innovate on their user experiences, and flexibly integrate their advertising and business models -- all within a technical architecture optimized for speed and performance...
Accelerated Mobile Pages Project
 
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Old 12-12-2015, 04:00 PM
Dan Williamson Dan Williamson is offline
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I've not actually heard of this before - but from a quick skim I certainly wouldn't be using it if possible. We certainly don't want a none W3C specification of HTML being used, and quite frankly mobile web development is already quick enough for now - we have a lot of ways to get more performance/speed on mobile sites/apps without using this in my opinion.
 
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