Google Adwords Tracking

nasty.web · 05-15-2007, 05:40 AM

In Adwords you can activate auto-tagging of links. The result is that Adwords append a gclid parameter to every link from an Adwords click.

Is it possible to extract any useful information (eg.: keyword, campaign, match type) from Adwords when only knowing the gclid ?

StupidScript · 05-15-2007, 02:13 PM

Nope. The gclid is an internal 'hash' produced by Google for use in their Analytics program.

Don't forget that you can append your own tracking attributes to any/all of your ad or keyword destination URLs, yourself. Here's a quick example:

Code:

example.com/index.html?source=Google&term={keyword}

Here are the macros you can use:

{keyword} : Grabs the keyword that triggered your ad (not the search term)
{placement} : Position in which your ad showed (i.e. 3)
{creative} : ID number of the ad that showed
{ifsearch:} and {ifcontent:} : Google search or search partner?
i.e.

Code:

?camefrom={ifsearch:From Google}{ifcontent:Goog Partner}

You can then parse your logs for the info.