Webmaster Forum

Go Back   Webmaster Forum > V7N Webmaster Marketplace > The Webmaster Marketplace > Content

Content Buy and sell scripts, prewritten articles and databases for your website or blog here.

LinkBack Thread Tools Display Modes
Share |
  #1 (permalink)  
Old 09-21-2009, 07:03 AM
Contributing Member
Latest Blog:

Join Date: 05-02-04
Posts: 338
iTrader: 0 / 0%
Brand Awareness

Brand awareness is the recognition of a specific brand name or logo, along with the traits associated with that brand. It is difficult to benefit from having a brand unless consumers are aware of the brand and the traits associated with it.

What Is A Brand?
A Brand helps position a product in the marketplace. Brands are often linked to things that are key motivators when a consumer is considering a purchase. In other words, a brand may be what makes a consumer purchase one product rather than another. A strong brand will convey the values you want associated with your product or service.

Brand Preference
Brand preference is when preference is given to one brand over competing brands, or to a recognized brand over unfamiliar brands. Brand reputation often influences consumer choice. Buyers often prefer one brand over another because they admire the traits associated with the preferred brand.

Brand Equity
Brand equity is the value associated with the brand. It is often difficult to assess the value of brand, because much of a brand's equity is the goodwill established with or perceived by consumers.

Brand Recall
Brand recall simply refers to the ability to recall specific details associated with a particular brand. Part of building a successful brand is being able to have consumers recall the traits associated with your brand. The easiest way to have a brand recognized and recalled is from repetition. This is why advertisers will so often repeat certain phrases associated with a specific brand over and over.

Quality Guarantee
A successful and well-known brand will often reassure the buyer with an implied quality level. A perceived level of quality is typically associated with a brand. Take the company LL Bean for example -- LL Bean is known for their impeccable customer service and a great returns program. There is a perception that if someone purchases something from LL Bean, not only will it be of high quality, but any issues or problems that arise after the purchase will be dealt with quickly and without problem.

Dynamic Branding
Branding is dynamic and constantly changing. Every interaction that a customer has with a brand can impact their opinion of that brand. As a result, it is important that such interactions be consistently positive, as this will help build a long-term customer relationship.

Brand Extension
Brand extension is the act of taking an existing and established brand and lending it to a new product. Brand extension is beneficial, but can also be dangerous. Extending a strong brand to new product lends that new product an automatic level of credibility... but if the new product is inferior or not up to the customer's expectations, the brand's reputation can be damaged.

Branding helps differentiate products. Learn how to use branding to establish your product in a niche.

About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.

************************************************** ********

This article may be used freely in opt-in publications and websites, provided that the resource box is included and the links are active. A courtesy copy of the issue or a link to any online posting would be greatly appreciated send an email to sharon (at) notepage.net .

Additional articles available for publication available at http://www.small-business-software.n...te-content.htm
Reply With Quote



Go Back   Webmaster Forum > V7N Webmaster Marketplace > The Webmaster Marketplace > Content


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
What is the manufacturers advantage to use affiliate marketing for product awareness? LightFinder Marketing Forum 0 05-18-2007 12:53 PM
Best way to raise the awareness of a competition rushy Marketing Forum 2 07-11-2005 10:19 AM
Community site to create brand awareness and establish indus justinjoylife Marketing Forum 3 06-17-2004 11:19 PM

V7N Network
Get exposure! V7N I Love Photography V7N SEO Blog V7N Directory

All times are GMT -7. The time now is 02:48 PM.
Powered by vBulletin
Copyright 2000-2014 Jelsoft Enterprises Limited.
Copyright © 2003 - 2018 VIX-WomensForum LLC

Search Engine Optimization by vBSEO 3.6.0 RC 2 ©2011, Crawlability, Inc.