http://battellemedia.com/archives/002332.php
Quote:
Me: Right. Well, I'm aware of that kind of stuff. Can you provide me with a better deal?
She: A better deal?
Me: Well, one of the things that publishers wonder about AdSense is what is the split? How much of every dollar goes to us, and how much to you?
She: Well, we don't divulge that information, but if you look at our SEC filings, you can see our numbers...
Me: Yes, I know about your TAC, and it averages in the high seventies to low 80s, but that number is very difficult to understand - I know that you have set deals with sites like Ask and AOL, and those probably skew the overall TAC. I wonder if you are making up that high TAC by, well, dialing down the TAC with smaller publishers like Boing Boing. I mean, we have no idea if you are giving us high seventies, or taking 60 percent all for yourself!
She: We can't get into numbers, but we can say that we give the majority of the revenue to our publishers.
Me: Huh. That's the first time I've ever heard that - so more than fifty percent?
She: We can't give exact numbers out.
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I've been suspecting this for ages. Google loves to claim that they are returning 70% or 80% to the publishers, but I suspect that it goes more like this:
0 to 1,000,000 impressions per month = 10% to 20%
1,000,000 to 10,000,000 impressions per month = 20% to 50%
ETC, ETC
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