What makes it so revolutionary? Ken Auletta, author of a new book on the company, shares his insights on why it's uniquely successful and what that means for the media world
In researching his new book, Googled: the End of the World as We Know It, to be published next week by Penguin Press, author Ken Auletta had extensive access to the company's inner workings and reported widely on its impact on the media landscape.
In a Fortune.com exclusive, he offers ten enduring lessons drawn from his journey into Google's realm:
http://money.cnn.com/2009/10/22/tech...ex.htm?cnn=yes
Excellent article about Google!
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