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Old 07-08-2013, 04:15 PM
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ScriptMan ScriptMan is online now
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Perception management a timely discussion for webmasters

You may never view the news or a blog post again with the same "eye's wide shut" attitude after you read this post.

To be perfectly honest I'd never heard the the term until I read, just finished, the "The Whole Truth" by David Baldacci. The book illustrates an extreme use of the process. I highly recommend the book. Sometimes the greatest truths are discovered in a work of fiction. It helps avoid the lawsuits, jail time or an untimely death.

For a more benign explanation of what it is one should read http://en.wikipedia.org/wiki/Perception_management . This is spin doctor carried to the max.

My personal opinion is that the process and the book are both both something webmasters should read as blogs and blogging are often involved in the spin process. Else you might be perpetuating the spin.

I look forward to your comments. Please don't ruin the book read for others.
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