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Fairly important in the hosting biz I belive. Peer1 provides datacenters for colo and has several datacenters across the US and even canada. SB has only two datacenters and only deals with low cost dedicated servers. Merging the two gives SB the ability to have servers in several datacenters. Imagen having the ability to pick where you want your server setup. This also means an overall lower cost of operation as SB can simply piggyback on the peer1 bandwidth that already exists. When SB needs to expand due to datacenter capacity limits they have numberious datacenters to expand operations into with out the cost of building/equiping them with things like rudundant AC, redundant power generators as well as having major ISP's build their network out to their datacenter.
This promises to really allow SB to take off like a bat out of hell if you know what I mean. The challenge will be keeping up quality of support.
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