Quote:
Originally Posted by solutionc
Zeek to get those #'s either your conversion rates are through the roof or you are only paying 5c / click with a 1/100 conversion (still very good).
To get & maintain 5c/click your landing page has to have a good quality score & to get that it needs good SEO with which it will automatically bring free traffic.
I am very interested if you have a campaign that is getting that type of return - please post the landing page so i can see how you have optimized it.
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Ahhh.. The myth of SEO and landing pages
Here is the way I look at it. When doing ppc, SEO means a big fat ZERO. Why? Because real live Google people look at your landing page. Not bots. Those people don't give a hoot about Title tags, h1 tags or anything else.
What they do care about is that the Ad you come up with better match the content on your landing page real good. The title of your ad better match the title of your page. The content on your ad better match the content on your page. Your adgroups better be pretty darn close too.
For example, I just searched for lose weight fast. The number one ad was:
#1 Lose Weight Fast
I Lost 47 LBS Following This 1 Rule
As Seen On CNN, NBC, CBS & Fox News
Go to her landing page.
The lose weight fast and the "As Seen On CNN, NBC, CBS & Fox News" is in the header in big font at the top of the page, so you can't miss it.
The I Lost 47 LBS is below the header, again at the top of the page, on the second line.
This is what google people look for. I didn't check to see what the meta Title tag was, because it doesn't matter when doing ppc.
Now, I happen to know that this ad is doing very well for her, but let's say that it isn't. So, she needs to do some testing. She wants to test the title Burn fat and lose weight and leave everything else as is. So all she needs to do is change the title of her ad, and the words at the top of that one page and nothing else. In other words, she does not now have to go through and optimize the page for burn fat and lose weight.
Most folks who know how to do ppc do not use a homepage on their website to drive traffic. That is where you need to worry about SEO. Also, the shorter your landing page, the better, as long as it has what your ad said it did. Using the example above, a simple small paragraph with an OPt-in box to receive more info would be just as good and Google people love it.
While I pulled the figures out of the air to use as an example, they are not that far off. How do you think folks make thousands a day doing ppc? Change that $50 to $5000 and maybe the $5 to $1000.
I honestly don't know the percentage of people who click on the ads versus those that don't. And I doubt if anyone but Google knows for sure. Look at it this way. Unless you are an Internet marketer, you don't know the difference between the paid ads and search results anyway.
Lastly, does organic SEO beat ppc? Sure it can. You have to monitor ppc campaigns and once you stop your campaign, you make $0.
On the other hand, you don't have to worry about getting on the front page of Google and jump through hoops trying to please the Google Gods. Just watch what happens when google decides to "slap" the heck out of ya. Everyone goes nuts wondering why they dropped from the first page to oblivion. The fourms go nuts trying to figure out what happened. It really cracks me up.
The final thing is that people need to try and find out what works for them. What works for me does not mean it will work for you and vice versa.
It depends
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