Difference in PPC Report and Analytics Report

[gunjanp]

Hello All,

I am using Google Adwords for my website.

I noticed in my PPC report that on 19th April... there was 85 Clicks from Google PPC.... but I checked the same in Google Analytics.... Google Analytics not showing any of Clicks from Google / CPC....

I can see traffic from Google PPC content network (referral traffic).... but it was only 18 visitors

So what is the problem in my PPC campaign or Analytics....?

Please suggest me a solution for this problem.... Thanks in advance ...

[gobeyond]

I have seen similar discrepencies too. Don't know what is going on. I guess the intergration between AdWords and Analytics isn't perfect.

[gggorosin22]

im not sure why it does have different report..but here are some links relating to the issue of adwords and analytics intergration..
http://www.ophircohen.com/2009/02/24...analytics-101/
http://www.iqcontent.com/blog/2007/0...gle-analytics/

[gunjanp]

@gggorosin22

Thanks for the valuable information link...