Adwords Question about "keyword" vs keyword

thebassman · 09-05-2004, 05:40 PM

OK, I'm playing around with Adwords a little to give my photography forum a little bit of a boost, and was wondering what the difference is between "photography forum" and photography forum as far as keywords go for adwords? I seem to be getting a great CTR for for the "keywords" but about half for the keywords... this may be a stupid question, but can someone fill me in?

awall19 · 09-05-2004, 06:05 PM

I think you mean adwords vice adsense there....

anytime the phrase "photography forum" exists in the search query your "photography forum" ad may show up.

with the totally unregulated broad match stuff you can start showing up for some random stuff like:

forum JLO pics or
chat nude JLO photos (thinking like the random searcher there of course)

which obviously hurts your clickthrough rate

thebassman · 09-05-2004, 06:34 PM

Ooops... yeah, i fixed my booboo.

So generally for adwords, if you only want to match the phrase photography forum, I should have "photograph forum" as the keyword, right?

awall19 · 09-05-2004, 08:40 PM

correct

or if you track your keywords you can slowly filter out the bad searches via using negative keywords
- britnay
- briney
- brittney
- jennifer
- jenifer
- jlo
- paris
- xxx
- adult
etc.

thebassman · 09-06-2004, 03:02 PM

That's what I thought... thanks Aaron.

ccarte2 · 09-06-2004, 10:15 PM

cool....but why would you want to filter out bad searched. Shouldnt all traffic that goes to your site be considered good?

thebassman · 09-06-2004, 10:17 PM

You generally don't want to pay $ for untargetted traffic... I run a photography forum... people that are searching for nude pics and type in "Jennifer Love Hewitt photography nude forum" would not be worth it for me if I paid $.25 for them to click through to my site... know what I mean? If I'm going to pay per click, why not just make sure you're getting the most targetted traffic possible?