As there seems to be a lot of questions and discussions about how to get sites ranked high and tips and tricks to do so, I thought I would add my few pennies worth. I have mentioned this in a couple of place. Hope it helps.
Google seem to love "expert" or "authority" sites. Sites that offer valuable, usable information, as opposed to those sites that just sell various products.....and other "stuff".
Using their relevancy mantra, Google adorns these expert sites with high SE rankings and lower than average PPC AdWords keywords.
So, as a guide, here are the five elements of site that Google is looking for to fall in love with:
- High Quality Content - Useful, relevant, unique
- Lots of it - Pages of the stuff
- Updating Content - Always adding and refining content
- Easy to navigate - Intuitive and simple to browse with useful links
- Status - Reputation gained through links from other quality sites
So are you an authority in a particular field? What do you know that you can share that will add value to other peoples lives? And it doesn't have to be fancy or costly. Just a simple blog will suffice. It's the easiest and simplest way to get going.
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