How to get Goog Ranking and good PR in Google

[vertex]

Dear SEOs fellows,
i am optimizing a site http://www.premiercages.co.uk related to Parrot cages, bird cages and supplies such as parrot and bird toys, play stands, feeders, air filters etc. i have also tried link exchange, but i am unable to get good PR and ranking in google, so plz guide me what to do now .

[awall19]

get more keyword rich backlinks...you are kinda lacking in that area
http://search.yahoo.com/search?p=lin...b-t&fl=0&x=wrt

[Buskerdoo]

Get more backlinks (keyword).

You might also consider not going after everything on your home page. Limited it it 2 or 3 words and point some keywords to your inner pages.

When you do that, shorten your title, description, and keyword list to focus on those words.

Good luck