My kingdom for some traffic

[dmwmd]

Hi all, I'm new here so Ill have to jump straight in.

I have searched various forums and found that similar cases have been explained with many of the arguments that I counter below, or have veered off on a tangent as all the information has not been put forward. So I hope I don’t waste anyone’s time by posting as much info as I have, as I realise you are all very busy.

My site www.dmwmd.com is showing up in the following data centres at position 3 for the keyword:

toddler tops (first word singular second word plural- important!).

• Google tool bar set to search Google US(.com)
• Google.com/ncr
• Google.com/int/eng

An online SERP checker puts it at No 4 on .com and I am getting position 2 on .co.uk…….

Now for some statistics:

1. The Google keyword tool shows 165,000 local (September) and 135,000 global searches per month with the parameters – English – United States – Broad.

2. Some studies/set of statistics from Cornell University and AOL that I have researched suggest that 53% to 54% of searches produce clicks which I would think more that accounts for scores or hundreds of people like me checking their own SERP a few times a day.

3. From these same studies, a site at position 3 is likely to receive 8.4% to 10% of clicks.

Now I do realise that there are arguments about the studies being flawed for whatever reason and that some statistics are for AOL and are old and so on, so I don’t give a high credence to them. But let’s work with the worst case scenario as I always do:

With 53% of 135,000 global searches producing 71,550 clicks, and assuming that out of these, 8.4% click through to my site, I should be getting about 6010 visitors per month or about 200 per day. This is not great traffic anyway but even worse is the fact that I am getting 1 click every other day from this keyword.

No I don’t realistically expect 200 visits a day and yes my snippet could be better but couldn’t I expect better figures than 0.5 per day?

Have I missed something?


Thanks.

[CyberWizard]

I found this answer on another forum:

If you're going to use the Adwords keyword tool for SEO keyword research, it's recommended that you use exact match when researching keywords. Broad match groups in a lot of variations of toddler tops into the volume count, such as blue toddler tops or halloween toddler tops unless there is enough AdWords advertisers bidding on that exact term to warrant a separate keyword listing.

Exact match shows 1300 for local search volume and 480 for Global volume.

[dmwmd]

Thanks. I posted the same question at webmaster forums and thats the answer I got. I posted it here for an independant second opinion.