Quote:
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Originally Posted by compar
But surely that is an argument against links to allied subjects as opposed to the alt tag or anchor text.
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No, it is not an argument against allied subjects, but rather an argument against meaningless application of descriptive attributes that serve no other purpose than SEO, and I emphasize NO OTHER PURPOSE.
For instance, the following hypothetical html page applies all the basics of SEO with good structure and relevancy in mind.
<!doctype html public .... yada yada yada>
<html>
<head>
<title>Information on Gigs</title>
<description>Outline of gigs, more gigs, other gigs, and even more gigs</description>
<meta name="keywords" content="gigs">
<meta http-equiv="content-type" content="text/html; charset=iso-8859-1">
</head>
<body>
<h1>Welcome to the Gig information resource page.</h1>
<img src="transparent-gif.gif" width="50" alt="Start Table of Contents"><br>
<h2>Gig Table of Contents</h2>
<a href="#gigs">Gigs</a> <br>
<a href="##more-gigs">More Gigs</a> <br>
<a href="#other-gigs">Other Gigs</a> <br>
<a href="#even-more-gigs">#Even More Gigs</a> <br>
<img src="transparent-gif.gif" width="50" alt="End Table of Contents"><br>
<h2>All you need to know about Gigs</h2>
<a name="gigs"></a>
<h3>Gigs</h3>
<p>This is were relevant information goes for Gigs</p>
<a name="more-gigs"></a>
<h3>More Gigs</h3>
<p>This is were relevant information goes for More Gigs</p>
<a name="other-gigs"></a>
<h3>Other Gigs</h3>
<p>This is were relevant information goes for Other Gigs</p>
<a name="other-gigs"></a>
<h3>Even More Gigs</h3>
<p>This is were relevant information goes for Even More Gigs</p>
</body>
</html>
I bet you that this page would rank well for "gigs" as any other page that uses deceptive SEO tricks like keyword loading alt text. (Not including inbound links criteria)