I'm having troubles setting up Adword, please help.

[lszutoo]

Hi,

My boss would like me to promote my company's website. We are a Canadian long distance service provider and we offer the lowest rates so I'm sure if I can get close to the top, this Adword should work for me.

Now, i used their calculate estimate tool and all the keywords i select returns figures like 0.1 clicks, and cost per click is 0.00.

What exactly do the figures mean? I've tried reading the Google help but couldn't figure it out still. Is this understanding correct?

0.1 = 10% chance of keywords matching or
10% chance of it being clicked

0.00 = if someone clicks on it, it won't cost me?

What about position? is it ranked out of 10? so the higher the better?

Are these figures i'm getting bad, and if it's bad, how can i improve?

The keywords I'm trying are:

Canadian long distance rates
Canadian call long distance

Am I going about it incorrectly?

Thanks everyone in advance.

Linna

[UKZJ007]

Few people would type that in, but those who do would be potential targeted customers