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Old 01-25-2011, 12:15 AM
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Where is Google heading in the future? - GoogleWebmasterHelp YouTube

Matt Cutts answers:

Hey Matt, at PubCon you said that SEOs shouldn't 'chase the algorithm' and instead consider where Google might be heading in the future. Hence my - slightly cheeky - question is: Where is Google heading in the future? Tristan Perry, Cardiff, UK

Original url: http://www.youtube.com/watch?v=IdmzKzuXurY
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Old 03-15-2011, 12:28 AM
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Thank you. To hear Matt say it gives it more impact. So many people build websites and marketing campaigns around getting to the top of the food chain. I do, but I make sure that in doing that I try give our visitors what they want.

I give them information, images to look through, case studies that lay it all out for them in black and orange. Letting them make a conscious decision, rather than bombarding them from all angles and leading them to a site that they are never going to understand, work around, or leave without at least learning what to look for in the products I promote.
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