Webmaster Forum

Go Back   Webmaster Forum > Marketing Forums > Google Forum

Google Forum Discuss Google related issues.


Reply
 
Thread Tools Display Modes
Share |
  #1  
Old 02-25-2011, 02:06 AM
HTMLBasicTutor's Avatar
HTMLBasicTutor HTMLBasicTutor is offline
Administrator
 
Join Date: 10-29-07
Location: Canada
Posts: 26,710
iTrader: 5 / 100%
How does Google treat sites where all external links are no-follow? - GoogleWebmaster

Matt answers:
Quote:
How does Google treat sites where all external links are no-follow? I understand the purpose of no-follow is for webmasters to indicate which links are paid, but when sites like Wikipedia make EVERY outbound link no-follow, that defeats the purpose. John T, Denver
[YT]EnVEERmbdpo [/YT]
Original video: http://www.youtube.com/watch?v=EnVEERmbdpo
 
Reply With Quote

Advertisement

Advertisement

  #2  
Old 02-25-2011, 03:47 PM
snakeair snakeair is offline
Super Moderator - Rest in Peace 2018
 
Join Date: 12-31-07
Location: Medford, NJ
Posts: 54,771
iTrader: 3 / 100%
Google Encourages “Nuanced” Approach to No-Follows

Search Engine Journal did a blog post about this video. Make sure you watch it if you have not done so already.

Quote:
Matt Cutts is often the insider who lets us – John Q Public – know what’s going on inside the giant Google machine. He’s the one who told us that the search algorithm makes more than a change per day on average, that Google is focusing on preventing cloaking as part of its first quarter goals in 2011, and much more. His most recent Webmaster Help Video does more than make a clarification about Google, however; it encourages sites, including several major ones, to take a more “nuanced” approach to how no-follow links are utilized.

First of all, what’s a no-follow? For those who don’t understand the lingo, a “no-follow” is simply an HTML tag that’s added to any link, and which tells the search engines that the link is not one the site is intending to publicize (whether it’s because the link is a negative review, untrusted, or a paid link all being possible reasons for this). “Link architecture” experts have gone back and forth on the value of no-follow for several years, with the....
Continued at: http://www.searchenginejournal.com/g...follows/28127/
 
Reply With Quote
  #3  
Old 02-25-2011, 06:11 PM
J from Michigan's Avatar
J from Michigan J from Michigan is offline
v7n Mentor
 
Join Date: 10-24-10
Location: Detroit, Michigan
Posts: 521
iTrader: 1 / 100%
I like the term 'probationary period.'

So from what I gather from the video and article is; website owners should get to know who their better contributors are.
From there, slowly allow those contributors to link without the 'no follow' tag.

This would almost make a regular link more 'reputable,' for lack of a better word.
 
Reply With Quote
  #4  
Old 02-26-2011, 09:41 PM
HTMLBasicTutor's Avatar
HTMLBasicTutor HTMLBasicTutor is offline
Administrator
 
Join Date: 10-29-07
Location: Canada
Posts: 26,710
iTrader: 5 / 100%
Quote:
Let's do another pass at the question "How does Google treat sites where all external links are no-follow?"

The short answer is that we don't treat those sites any differently in our rankings, but it's still not a good idea to do that, in my opinion. Here's why. When Google sees a nofollow link we drop that link from the link graph we use in our web crawl: we don't use that link to discover new web pages, and we don't use the anchor text from that link in our scoring.

Some people hear that and say "Aha! I'll nofollow all my external links, and then the PageRank will flow back to my site instead! By "sculpting" that PageRank, I'll be able to hoard my PageRank and I'll rank higher! Muhaha!" (Maybe they don't really do the "muhaha"). But that's not how it works. We changed the math several years ago so that if a link is nofollowed, that PageRank doesn't go out on the other links instead.

So it neither helps nor hurts your rankings to nofollow all your external links. But it's a good thing in general (and for your visitors) to link to high-quality sites from your site. Nofollow is great 1) for links to sites that you don't trust, 2) for paid links, or 3) for links to sites that you don't want to (or can't) vouch for. But I definitely wouldn't recommend putting nofollow on every external link. And it almost never makes sense to put nofollow on internal links--those are links that you do trust and vouch for, because they're yours.

By the way, I talked about this in a lot more detail at http://www.mattcutts.com/blog/pagerank-sculpting/ back in 2009.
Matt Cutts Feb 24
 
Reply With Quote
  #5  
Old 02-26-2011, 10:08 PM
deepsand's Avatar
deepsand deepsand is offline
Rest In Peace 1946 – 2013
 
Join Date: 01-14-10
Location: State College, PA
Posts: 14,946
iTrader: 0 / 0%
Per Matt,
Quote:
... we don't use the anchor text from that link in our scoring.
Is this just typical sloppy Cuttspeak? Or, is he uninformed, misinformed, or just being untruthful? Or, did Google change their treatment of rel="nofollow?"

It has been determined, via proper testing, that Google has indexed said links when the target had been previously discovered and indexed, as evidenced by such being displayed in the SERPs for query strings that sufficiently matched the anchor text of said links.

__________________
 
Reply With Quote
  #6  
Old 02-28-2011, 07:31 AM
Jim 25 Jim 25 is offline
Contributing Member
 
Join Date: 02-04-10
Posts: 62
iTrader: 0 / 0%
Nice video but he didn't actually answer the question, "How does Google treat sites that use no-follow"
 
Reply With Quote
  #7  
Old 02-28-2011, 03:18 PM
deepsand's Avatar
deepsand deepsand is offline
Rest In Peace 1946 – 2013
 
Join Date: 01-14-10
Location: State College, PA
Posts: 14,946
iTrader: 0 / 0%
Quote:
Originally Posted by Jim 25 View Post
Nice video but he didn't actually answer the question, "How does Google treat sites that use no-follow"
See Post #4 above, for reference to Matt's blog.

__________________
 
Reply With Quote
  #8  
Old 03-01-2011, 03:50 AM
banless's Avatar
banless banless is offline
Contributing Member
 
Join Date: 06-08-06
Location: Seattle
Posts: 235
iTrader: 0 / 0%
The question is how long will it be before everyone finally figures this out. I'm sick of seeing nofollow every. The funny thing is that most of the sites that are doing this still have crappy page rank and rankings, so again what's the point of even using them.

The video seemed more like a plea bargain asking Wikipedia to remove some of the nofollow links so more page rank can be flowed around the internet, ha ha.
 
Reply With Quote
  #9  
Old 03-01-2011, 04:00 PM
deepsand's Avatar
deepsand deepsand is offline
Rest In Peace 1946 – 2013
 
Join Date: 01-14-10
Location: State College, PA
Posts: 14,946
iTrader: 0 / 0%
Quote:
Originally Posted by banless View Post
The question is how long will it be before everyone finally figures this out..
Who is the "everyone" of whom you speak?

And, what is it that you think needs to be "figured out?"

__________________
 
Reply With Quote
Go Back   Webmaster Forum > Marketing Forums > Google Forum

Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Google is following the No-Follow links brock9233 Google Forum 48 10-30-2010 03:37 AM
Is google following no follow links also ? sathyashankara Google Forum 81 03-24-2010 12:59 PM
directory submission and Google Pages with external links rockarolla Web Directory Issues 10 01-12-2009 02:11 AM
How many links will Google follow? Big Ben Google Forum 11 01-31-2007 01:10 PM


V7N Network
Get exposure! V7N I Love Photography V7N SEO Blog V7N Directory


All times are GMT -7. The time now is 02:18 AM.
Powered by vBulletin
Copyright © 2000-2014 Jelsoft Enterprises Limited.
Copyright © 2003 - 2018 VIX-WomensForum LLC