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Old 03-21-2011, 10:51 AM
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What Google Knows (That You Don't)

Food for thought:

What do we give to Google without knowing it? What do our visitors tell Google about our sites and what can we do to help make our sites better for the unknown metrics? Lets look at the Google Toolbar and think about what it tells Google but does not tell us.


Google Toolbar
Actual time on site, page views and time per page.

Bounce rates.

The toolbar tells Google the bounce rate of your site compared to your competitors.


Ask yourself these questions:

Are you trying to sell too hard instead of providing information to them, and then selling when they know why they should buy from you?

Is your copy written for SEO only or for your end user?


What is your load time?


Is your page in all flash or java or something that could cause someone to not be able to see it?
Full article: What Google Knows (That You Don't)

So you don't have to signup for Google Analytics for Google to figure this stuff out.

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Old 03-21-2011, 04:52 PM
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I bet Google knows even more than what's listed there. I've always thought load time was considered by Google as well. My colleagues disagreed.
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Old 03-21-2011, 05:22 PM
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Matt cutts (from google) himself said that the time it takes to load a page is part of the SEO. But just a small part of the algorithm.

When they implemented this into the algorithm, almost nothing changed in the search results.
But fast load times are always better, because we all do it for the customer in the end.
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