Until a week ago I haven't seen any plausible explanations for what exactly the "sandbox theory" is based on. The problem that I have with the same old discussions is the amount of over-simplifications as well as the "but my site" arguments where everyone wants to be right rather than find out what exactly has been going on on a global scale.
I don't like using the word sandbox, because I believe in (and have seen first hand) many stages that sites undergo in their process of earning Google's trust.
Here are a few things I've caught from some of you guys regarding the s-word effect:
- The amounts of searches for a term will determine the amount of trust needed to rank for the term.
- The credibility of your site does not depend on time alone, but several other factors such as the importance of the sources that you get your links from, and also how your site gets indexed initially (thru links from where)
- Even when you have earned trust, you can lose it as well, and not by being banned. Rather you will have a "mini penalty" placed upon you that can get you back to where you've started, where you will be able to rank for a certain level of importance keyword wise - that barrier can't be broken, or so it seems. You won't even be in the top 100,000 until you have earned the credibility to reach that level.
Having worked with 100s of sites in the past 3 years, those things I can almost guarantee you are true.
Can the sandbox be beaten?
www.thirdsquare.com was created
2005-11-27 and hasn't seen the sandbox. The links came in fast and naturally. No seo, no tags, just traffic from terms used in the titles and body of our posts.
The other thing is that sites which have been well established, do get away with a lot more than new ones. Like
Dentists.com compared to
new sites doing the exact same thing.
What's wrong with the regular discussions is the noise. What we need is some first hand examples featuring keywords, timelines, and events so we can corrolate and draw conclusions thru the similarities. Problem is that no one wants to reveal too much, so it often turns into a showdown of words rather than a discussion group based on substance.
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