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Gmail & Google Calendar Integration
When composing or replying to emails, Gmail users can now notify their friends - via email - of upcoming events. Having a party Friday night? Just send out an email to all of your friends and click on "Add Event Info", which is just below the subject line on the left-hand side. When your friends receive the email, they will be able to view your message as usual, however, they will also see the event notification and be given the option of letting you know whether or not they will be attending the event. Recipients are posed the question "Going?", and can choose "Yes", "No", or "Maybe". The event notification gives the information that you filled out, such as the name of the event, the location, and the time. The location is automatically linked to a map, if you provided a valid email address.
Sending an event via email to another person also automatically adds the event to your calendar.
See screenshots below for an example:
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