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Adwords and Analytics differences
I have always witnessed little difference between adwords clicks to my websites and google analytics referral figure.But from last few days it has increased too much like
Adwords -> Site targeted campaign is showing 147
Adwords -> Keywords targeted campaign is showing 182
But urchin is only showing 137 referrals from pagead2.googlesyndication.com
Where is problem and which is more reliable data?
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