Today we made a couple of very interesting discoveries.
The company I work for,
123CCTV, dropped way down the list to somewhere on Page 5 when Google did their Florida update. We've since been trying to work our way back up to the top, mostly through removal of keywords - they've really cracked down on over-using the things.
Anyway - if you search for "
security camera", you'll see that
SuperCircuits and
X10.com hold the top two spots currently, or at least they do right now. The curious things to note are that neither shows any matching content from the page in the results, and X10's page is not cached at all.
Closer examination reveals that SuperCircuits is using a
JavaScript redirect to forward savvy browsers on, which the GoogleBot is apparentally either ignoring or not understanding:
[code:1:1929f7a744]<body bgcolor="#FFFFFF" onLoad="javascript:window.location='http://www.supercircuits.com/store/home.asp'">[/code:1:1929f7a744]
X10 instead
uses a 302 Header:
[code:1:1929f7a744]Location: /home/offer.cgi?!TSHD2,../techtoystshd2.htm[/code:1:1929f7a744]
This seems to have done nothing but
help their ranking, and are achieving top-spot simply by use of one keyword (in SuperCircuit's case), and incoming links - check out
www.pelco.com/+cctv+equipment&hl=en&ie=UTF-8]this cache[/url] of
Pelco's page from another search, with the clear statement "
These terms only appear in links pointing to this page: cctv equipment".
So... We always knew that ICL is important, but how about this forwarding?
The questions I still have:
1. Why does Google not have a cache of X10's page, let alone
any content, if they use a 302 header? Such
forward requests have never
presented a problem before!
2. What do you think of these methods?
3. Would you expect Google to (soon/eventually) penalise such tactics if noticed/understood?
Any help appreciated!
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