Google Local Is Not a Converter.

[Search Mojo 1]

Running Ads in Google Local vs. Main Google Search -- Disapointing Results (So Far)

We have been working on this case study for a while for a mattress manufacturer, Dormia, and it was published this week in Marketing Sherpa.

We have found that while Google Local can generate significant clicks it's just not a sales converter:

"Marketers are thinking Google Local is going to be used like the yellow pages. You know, you look there when you're ready to buy something and you want to know about local merchants.

"In reality it didn't turn out that way for us. Our theory is at Google.com, people are buyers and they are looking for a local store that sells mattresses. However at Google Local, the most searched for term tends to be store name, not category. It's possible people are only going to Local if they are actually searching for the store itself."

Has anyone had similar or different results with Google Local?

[EricBlackwell]

The real estate business on Local works VERY much that way...glad to hear it confirmed somewhere. No substitute for natural placement...

Eric