Google Organic Click Through Rate

[stenno]

Can anyone point me to some research on google organic click through rates.

[John Scott]

Not aware of any.

[stenno]

thanks john - someone should really do some

[Will.Spencer]

stenno:

Huh?

Do you mean something like "The #2 result normally gets 70% as many clicks as the #1 result?"

[stenno]

yes thats the kind of info i need

[John Scott]

Originally Posted by Will.Spencer

stenno:

Huh?

Do you mean something like "The #2 result normally gets 70% as many clicks as the #1 result?"

I think it depends too much on the specific titles, snippets, search term, etc, to have an accurate uniform CTR across varied SERPs.

[Will.Spencer]

The iProspect Search Engine User Behavior Study might be a decent place for you to start.

I've been using 70% rule of thumb for awhile now, but I can not recall who originated it. It states that, for every rank you fall in the SERPS, you only get 70% as much traffic as the SERP above it. It's very rough, but it works reasonably well for my limited needs.

[John Scott]

Funny - I went to save that to my hard drive and found that I already had it.

[Webfu]

Sometimes I wonder if the #2 position in the organic listings gets more clicks. Any thoughts on this ?

I know title, url and description is a huge factor for a persons click behavior but if both the #1 and #2 positions are killer - I sometimes think people are more likely to click on the #2 spot.

[John Scott]

http://www.google.com/search?hl=en&q=las+vegas+hotel

Tell me, which would you pick if you were wanting to book a hotel room in Vegas?

[Webfu]

In this example I picked #1 and #3. Thanks, but Im still not sold. Are you thinking most everyone goes for the #1 spot ?

Beyond that, I think more novice browsers and G users are clicking into adwords.

[John Scott]

No, I think it varies by SERP. I chose #3 in that example, and if #3 listing had been at #4, I would have chosen #4.

[Webfu]

Yep gotcha.

Do you think rookie shoppers are clicking more on the paid listings like Overture and Adwords ?

[John Scott]

There have been quite a few surveys on that, and it usually seems split down the middle.

I know I click on Adwords when shopping. Do you?

[stenno]

most of the time adwords have more enticing titles this i click on them

[gfriedm1]

interesting you say that. i never click on adwords ever. i just figure they are not the best results, but rather who paid for the result.

i almost always go for the organic searches.

[tork311]

I can't find the info, but I think 10% of goole clicks are adwords and Yahoo is close to 20%. Anyone have info on this organic vs ppc ratios?

[ppokyh]

Originally Posted by Webfu

Sometimes I wonder if the #2 position in the organic listings gets more clicks. Any thoughts on this ?

I know title, url and description is a huge factor for a persons click behavior but if both the #1 and #2 positions are killer - I sometimes think people are more likely to click on the #2 spot.

Without stats to back this up you can't really prove that. I think it is more simpler than you think number 1 gets more hits in my experiences.

[A.N.Onym]

There were stats that showed that the 2nd spot received 4 times less traffic than #1 (stats derived from the recently released AOL data).
Subsequent slots were receiving 1.5 times less traffic than the one above.