Quote:
|
Originally Posted by compar
We have debated this elsewhere and very recently on this forum, but it is generally agreed that PR makes no contribution whatsoever to your SERP position for competitive search terms.
|
I'm under the impression that we merely stated that PR is not based on "relevancy" factors such as outgoing page topic, page theme, etc.
The old school view is that PR does indeed contribute to a page's ranking in the SERPs, with PR as a modifier for other criteria.
Think in these terms: <ranking criteria> x <PageRank>
This certainly seems to apply to specific search terms.
Of course, anchor text is very powerful and can swamp other factors. However, the recent Florida update has very much complicated issues. Even PR and anchor text are no longer apparently the first deciding factors in the rankings for many general search terms now - they they may be invoked for the ranking of specific pages returned for those general terms, but not for deciding if those pages will even be considered for ranking.