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Old 04-28-2014, 03:12 PM
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How does Google choose titles for search results?

New video today where Matt Cutts tries to help you understand how titles are created/selected for your search results.
What criteria does Google use to change the title it shows in the SERPs depending on the query? Does schema influence that? Maybe headings (h1, h2..) have more weight?
Christian Oliveira, Madrid

Why Google search results doesn't show the current meta title of webpage? Instead of meta title search results show H1 tag from HTML page?
kbroka, Nepal



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