Comparing Google earnings to Yahoo earnings.

TimeIsMoney · 09-22-2006, 10:35 PM

This is Google related,but I wanted to know if from your experience, those that used yahoo after google, does it pay as much or much lower? I'm not sure if I want to switch, but I need advice, please.

Julie · 09-23-2006, 08:33 AM

I tried out Yahoo. It wasn't as well targeted...I got completely unrelated ads. Half of the time there were no ads to display, and the click through rate was rather low. So I switched back to Google AdWords.

Sharpseo · 09-23-2006, 08:35 PM

It varies, depending on site/topic. For me, a slim majority do better with Adsense, but there are some sites that perform ~100% better with YPN.

The CPM is pretty close in my experience. Sometimes switching back and forth produces big $changes, which might have to do with advertiser budgeting more than anything else.

E.Scape · 09-27-2006, 04:27 PM

i just tried ypn over the last few days. So far not good results. one of the 20 sites had 2-8$ a day revenue over several months, now it made 53 cents with ypn. The targeting is either not done very well at their end, or perhaps im doing something wrong at my end. Sometimes the ads dont resolve and takes that extra millisecond to load, possibly making it obvious its an external link. I'm still studying the results.
Some claim ypn to be much better than adsense, I believe that to be true with consideration to the site and the webmasters methods.