Official Google Update Thread - December 2015

[HTMLBasicTutor]

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Do you have a speculation about when Google will update?

• Do you think there has been a backlinks update?
• Do you think there has been a PR update?
• Are you seeing Google fluctuations?
• Do you think there has been an algorithm update?

http://www.youtube.com/watch?v=h3Jup5R1MGY

You may want to start with a basic understanding about Google updates before posting in this thread.
http://www.mattcutts.com/blog/whats-an-update/

ADMIN NOTE: Please keep in mind that this is a DISCUSSION thread. It is NOT a debate thread.

[Bobrushing]

in last 15 days every 3 day in gap my keyword going up down like some keyword 156 to 24 some are 9 to NA don't know what happened anyone have idea is it any update going now a days?

[HTMLBasicTutor]

Although almost everyone, including Google, expected the Google Penguin algorithm to be revamped and released as Penguin 4.0 this year - that is not going to happen.

I've been pestering Google about this for a while and Google gave me a statement yesterday afternoon saying it ain't going to happen this year. Google told me:

Continued: Google Not Launching Penguin 4.0 This Year; 14+ Months Since Refresh
Dec 4, 2015 Barry Schwartz

[HTMLBasicTutor]

Yesterday, Google has reportedly dropped the local one-box results. So when you do a search for a specific business and Google would show you the local box for that business above the web results (not just on the right hand side of the page) - it is gone now. The local results that showed up under the top listing is gone.

Continued: Google Drops Local One-Boxes & Pins From Search Results?
Dec 4, 2015 Barry Schwartz

[kellyperry15]

Originally Posted by HTMLBasicTutor

Continued:
Dec 4, 2015 Barry Schwartz

Yeah Google is not updating this year the penguin update you can see the article that reflect the same on seo roundatable. I am unable to give external link here.

Got prepare for the update, you will get good times to go for the sale and drive more traffic as in the holidays sales may go high for you.

[HTMLBasicTutor]

Anyone get hit with this?

There seems to be an unusually large number of manual actions being sent out by Google this week. I am not sure if they busted yet another link network or spam network or if it is just that they are trying to clear out the spam queue before the holidays.

Large Influx This Week Of Google Manual Actions?
Dec 9, 2015 Barry Schwartz

[kellyperry15]

Originally Posted by HTMLBasicTutor

Anyone get hit with this?
Dec 9, 2015 Barry Schwartz

Surely they are removing spams so legitimate sales should be done and good company will get the benefit what they deserve.

[jackroy]

Many people saying Penguin 4.0 Slowly Roll-Out and Real-Time in Next Year.. it's true ..

[HTMLBasicTutor]

Some news for those who have not switched to HTTPs yet:

...today we'd like to announce that we're adjusting our indexing system to look for more HTTPS pages. Specifically, we’ll start crawling HTTPS equivalents of HTTP pages, even when the former are not linked to from any page. When two URLs from the same domain appear to have the same content but are served over different protocol schemes, we’ll typically choose to index the HTTPS URL if:

•It doesn’t contain insecure dependencies.
•It isn’t blocked from crawling by robots.txt.
•It doesn’t redirect users to or through an insecure HTTP page.
•It doesn’t have a rel="canonical" link to the HTTP page.
•It doesn’t contain a noindex robots meta tag.
•It doesn’t have on-host outlinks to HTTP URLs.
•The sitemaps lists the HTTPS URL, or doesn’t list the HTTP version of the URL
•The server has a valid TLS certificate.

...

Full announcement: Official Google Webmaster Central Blog: Indexing HTTPS pages by default
December 17, 2015

[Manish Pandey]

Weird! Why would people not have a redirect in place?

[HTMLBasicTutor]

Catching up on my reading tonight...

Remember the unconfirmed Google update from November 19th? Well, there is speculation that there are still fluctuations around that update that are continuing to roll out...

...The only automated tracking tool that shows a spike on December 10th is from RankRanger, the others don't show much. Mozcast shows on the 12th though...

Google Search Ranking Update Continue : December 10th Update
Dec 15, 2015
Barry Schwartz

Anyone notice this?

[HTMLBasicTutor]

Last month, Google began testing replacing the "web" link in the search navigation top bar with an "all" link. Well, it looks like it stuck and now every browser on my desktop and mobile device show the "all" link instead of the "web."

Google Officially Replaces "Web" Results With "All Results" In Search
Dec 17, 2015
Barry Schwartz

[HTMLBasicTutor]

Anyone noticed this?

it seems Google is now customizing and localizing your desktop search results based on where you've taken your mobile device.

Google Localizing Desktop Search Based On Your Phone's Location History
Dec 29, 2015 Barry Schwartz

[HTMLBasicTutor]

Now I am seeing some chatter around a December 29th Google update.

Small Google Update Yesterday? Webmasters Reporting Positive Traffic Signals.
Dec 30, 2015 Barry Schwartz

[HTMLBasicTutor]

Google has made a small but significant change to the way they show tweets from Twitter in their search results. They added a blue clickable link to the tweet that reads "View On Twitter."

Google Search Adds "View on Twitter" To Tweets
Dec 31, 2015 Barry Schwartz

[HTMLBasicTutor]

Not only is it a new month, it's a new year! Official Google Update Thread - January 2016