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Old 11-01-2016, 01:24 PM
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Myth Busting and Correcting Misinformation - Right from Google Employees

There are all kinds to myths around as to what information Google uses and what capabilities Google has.

So here are those myths busted by Google employee statements.
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Old 11-01-2016, 01:27 PM
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Google: We Have A Bunch Of Original Source Detection Algorithms

One for those who scrape/borrow content from other sites:
Quote:
Google's John Mueller said in the webmaster hangout this morning at the 2:40 mark that Google has a "bunch" of algorithms that try to recognize and detect the original source of the content and thus boost that content accordingly, he added.

He said "we have a bunch of algorithms that try to recognize the original source of the content and to boost at accordingly in the search results." He also added that is is very possible that sites using your content may rank above you when the other page is "more relevant" because of the extra value that other site added to your content.
Google: We Have A Bunch Of Original Source Detection Algorithms
Oct 21, 2016 Search Engine Roundtable
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Old 11-01-2016, 01:29 PM
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Google: We Don't Have A Website Authority Signal Or Score

About website authority signals:
Quote:
Another point Google's John Mueller made in the hangout from earlier this week at the 42:47 mark was that Google does not have a "website authority score." He said "we don't have anything like a website authority score."
Google: We Don't Have A Website Authority Signal Or Score
Oct 21, 2016 Search Engine Roundtable

Update to this - domain authority:
Quote:
Last week, we quoted Google's John Mueller as saying Google doesn't have a website authority score. Well, now, Gary Illyes from Google got into it by saying "we don't really have overall domain authority."
Google: We Don't Have "Overall Domain Authority" In Our Rankings
Oct 28, 2016 Search Engine Roundtable
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Old 11-01-2016, 01:33 PM
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Google: We Launch Many New Search Changes Towards End Of Quarter

For those concerned with/interested in Google search updates and changes:
Quote:
Google's John Mueller said in the webmaster hangout from Friday at the 21:52 mark that Google tends to launch many new changes to the search engine, including algorithm updates and tweaks, towards the end of the quarter.
Google: We Launch Many New Search Changes Towards End Of Quarter
Oct 24, 2016 Search Engine Roundtable
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Old 11-01-2016, 01:47 PM
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Google: Wikipedia Is Really Good At Getting Links To Internal Pages

There is a hint in here about your inbound links and earning them.
Quote:
Stemming off my story named Google: We Don't Have "Overall Domain Authority" In Our Rankings - Alan Bleiweiss said "if an overall authority didn't exist, Wikipedia couldn't rank for single page topics."

But Gary Illyes from Google took issue with that comment. He said that people are very likely to link to individual Wikipedia pages, internal pages within Wikipedia versus the home page.

Gary wrote in response, "Wiki is really good at getting its signals fast for individual pages," adding "i.e. people link more readily to it."
Google: Wikipedia Is Really Good At Getting Links To Internal Pages
Oct 31, 2016 Search Engine Roundtable
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Old 11-01-2016, 01:51 PM
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Google: It's Safe To Remove Links From Disavow When The Links Are Removed

There was thread recently here at V7n asking about this. Google Disavow Tool Query Here's the answer right from a Google employee:
Quote:
Google's John Mueller said on Twitter that it is safe to remove links from you disavow file "if you've cleaned up the links & they've been reprocessed."

So first step, make sure the links no longer are there or you are blocking them in some way. And then, make sure Google picked up on that change. Once both of those are done, you can go ahead and remove it from your disavow file.
Google: It's Safe To Remove Links From Disavow When The Links Are Removed
Oct 31, 2016 Search Engine Roundtable
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Old 11-09-2016, 10:52 AM
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Google: Domain Registration Length Not An SEO Factor

This myth/misinformation about the domain registration length has been around for ages.
Quote:
...John Mueller responds on Twitter about Matt Cutts saying they didn't and don't use this as a ranking factor saying that domain name registrars don't always share this information publicly, so they don't always know to use this as a ranking signal...
Quote:
AFAIK most registrars don't provide registration length anyway. That's not what you want to spend your "SEO time" on.
https://twitter.com/JohnMu/status/79...rc=twsrc%5Etfw
Google: Domain Registration Length Not An SEO Factor
Nov 7, 2016 Search Engine Roundtable
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Old 12-04-2016, 04:46 PM
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Google: Keep Site Speed Below 2-3 Seconds

Heard different goal site speed targets? Here ya go, right from Google employee John Mueller:

Quote:
Google's John Mueller actually gave a legit number, which he normally doesn't do, around site speed. He said on Twitter that he'd recommend you keep your HTTP load speed less than 2 - 3 seconds. In fact, he even recommended the webpagetest.org tool for measuring this....
Google: Keep Site Speed Below 2-3 Seconds
Nov 29, 2016 Search Engine Roundtable
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Old 12-04-2016, 04:56 PM
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Google: META NOINDEX Tag Doesn't Save Crawl Budget

Well this one is new to me. Haven't seem people mentioning using the meta noindex tag to save your crawl budget here but just in case you saw this misinformation somewhere:
Quote:
This is a pretty obvious SEO question for most of you - but hey - Google's John Mueller confirmed that using the meta noindex tag on your site will not help you save your crawl budget.

Why? Well, think about it. The only way for Google to know there is a noindex tag on the page is to spend their crawl budget crawling the page to find the tag on the page.

The meta tag only prevents the page from being indexed, not crawled.
The META NOINDEX Tag Doesn't Save Your Google Crawl Budget
Dec 2, 2016 Search Engine Roundtable
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Old 12-04-2016, 05:01 PM
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Google: Canonical Tags Don't Save *Much* Crawl Budget

More crawl budget misinformation cleared up:
Quote:
...how about the canonical tag, does it save crawl budget? The answer would appear to be no. Again, GoogleBot needs to crawl the page to pick up on that there is a canonical tag on the page - so the crawl is used there.

But John Mueller said pretty much the same thing on Twitter when asked if the canonical tags save crawl budget. He said "probably not" and added "or not much." He explained that GoogleBot "have to pick a canonical & have to crawl the dups to see that they're dups anyway."...
Google: Canonical Tags Don't Save *Much* Crawl Budget
Dec 2, 2016 Search Engine Roundtable
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Old 12-09-2016, 10:13 AM
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Google: Crawl Budget Works Differently Than You Think

Sometimes discussion comes up about manipulating the crawl rate of sites.
Quote:
Google's John Mueller in a hangout from earlier this week said that one of the myths he hears a lot is around crawling, specifically around how SEOs and webmasters define or understand crawl budget...

...most sites don't need to worry about it. That only really large sites, that generate infinite number of pages, should consider how their servers can handle the load. But most sites do not need to even think about crawl budget...
Google: Crawl Budget Works Differently Than You Think
Dec 8, 2016 Search Engine Roundtable
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Old 12-14-2016, 01:41 AM
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Google: Only Site Owner Can See If They Have A Penalty

Recently someone started a thread about determining if a site has been penalized. Google's John Mueller must have had ESP:
Quote:
Google's John Mueller said in a Google Webmaster Help thread that any of those third-party Google penalty checker tools are not valid. In fact, he said the only folks outside of Google who can check if a site has a penalty are those with access to your site in the Google Search Console.

In Google Search Console it shows manual actions, it does not show automated actions like Penguin, Panda or other animals. No tool really can that webmasters might have access to....
Google: Only Site Owner Can See If They Have A Penalty; Not Third-Party Tools
Dec 13, 2016 Search Engine Roundtable
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Old 12-14-2016, 01:45 AM
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Google: There Is No Google Sandbox

Here you go, an end to the Google Sandbox myth:
Quote:
Google's Gary Illyes replied on Twitter to an SEO saying there is no Google Sandbox.

The Google Sandbox concept dates back to 2004, and back in 2005, Google's Matt Cutts said there is no sandbox then as well. However, many SEOs felt there still was a Google Sandbox. In fact, just a couple years ago, many thought there was a Google Sandbox 2.0 but that conversation died down a lot.
Google: There Is No Google Sandbox
Dec 13, 2016 Search Engine Roundtable
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Old 12-29-2016, 01:27 AM
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Site Removal Tool Won't Speed Up Site Migrations

Not sure why someone would think that the Google site removal tool would help with a site migration but here it is, it doesn't and could harm the indexing of your new location:
Quote:
...Google's John Mueller said in the thread:

Quote:
The site removal feature in Search Console won't speed up a site-move, it'll just remove the old site even if we haven't fully indexed the new one. Since the old URLs are redirecting, it's best to just let the old URLs remain indexed (until they move over in the index), as users can still click through and reach the new site that way.
...
Google: Site Removal Tool Won't Speed Up Site Migrations
Dec 27, 2016 Search Engine Roundtable
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Old 12-29-2016, 01:33 AM
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Web Site Page Quota & Throttled Traffic

Website page quota and Google throttling traffic myth busted:
Quote:
...Question:
Quote:
Would you say the amount of users that can go through Google to my page on my site overall be a giant generic queries is adjusted based on the site quality signals and links. Like 5,000 visitors daily based on links and 5,000 visitors daily based on other site quality signals. Or is it more mix that you take together links and high-quality signals and say okay 10,000 visitors daily for the site overall?
Answer:
Quote:
So this kind of touches upon a misconception I see every now and then in that we don't have a quota for websites. We don't say 5,000 visitors this day, seven thousand visitors the next day. That's not how search works, that's not how users work. Sometimes people search more, sometimes people search less. Sometimes your site is more relevant, sometimes it's the less relevant.

There's no quota.

There's nothing where we would say oh we will send five hundred visitors today and when we reach 500 will stop sending traffic. That's not how search works.
...
Google: We Have No Web Site Page Quota & Do Not Throttle Traffic
Dec 27, 2016 Search Engine Roundtable
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Old 02-12-2017, 12:38 PM
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Google: We're Still Using PageRank After 18 Years

For those that do not understand the removal of PageRank from the Google Toolbar:
Quote:
Several months ago, Gary Illyes from Google said Google still uses PageRank and this morning, for some reason, Gary felt the need to state that message again on Twitter. He said, "DYK that after 18 years we're still using PageRank (and 100s of other signals) in ranking?"...

...We know Google killed PageRank off from the Google Toolbar almost a year ago. But that does not mean Google doesn't use PageRank internally - they said they do and Gary repeated it today....
Google: We're Still Using PageRank After 18 Years
Feb 10, 2017
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Old 02-25-2017, 11:48 AM
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Linking To High Authority Web Sites Do Not Help With SEO

If you were told or read that linking out to high authority websites is a ranking factor for Google:
Quote:
Google has said for years that linking out has no impact on your rankings and SEO. So here is a reminder, linking out is not an SEO ranking factor.

...At the same time, there is no penalty for not linking out. At the same time, it might make Googlers angry when you don't link out but again no penalty...
Google Reminder: Linking To High Authority Web Sites Do Not Help With SEO
Feb 24, 2017
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Old 03-30-2017, 03:42 AM
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Google: Again, We Don't Use Facebook Likes In Rankings

Some news for the Facebook fans around here reading.
Quote:
Back, just about six years ago, Google told us Facebook likes don't influence Google rankings and that statement remains true in 2017, just like it did in 2011. Gary Illyes from Google said the same thing yesterday on Twitter.
Google: Again, We Don't Use Facebook Likes In Rankings
Mar 29, 2017

Why? Because Mark Zuckerberg can block Google anytime he likes.
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Old 04-10-2017, 01:14 AM
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Bounce Rate & Click Throughs

For those that claim that bounce rate and click rate affect your rankings:
Quote:
Gary Illyes from Google said on Twitter that bounce rate is simply not a good ranking signal for Google to use in their ranking algorithms. He said "bounce rate is not a good signal."

This is not new specifically, Matt Cutts from Google has said in 2008 that bounce rate is a noisy signal that is spammable and thus not used by Google. Also John Mueller said click data is not used in 2008...
Google: Bounce Rate Is Not A Good Ranking Signal
Apr 7, 2017 - Search Engine Roundtable
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Old 04-15-2017, 10:41 AM
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CAPS Search Ranking Penalty

YOU SHOULDN'T BE TYPING IN ALL CAPS ANYWAYS - it is considered yelling when communicating via email or on the web.
Quote:
We know capital letters in URLs don't necessarily hurt your rankings and we also know that using caps in your content doesn't convey emotions and thus impact your rankings.

On the flip side, using caps in your title tags also doesn't have any negative impact. No one really likes being shouted at but using capital letters in your title tags won't lead to a Google penalty.
Google: There Is No CAPS Search Ranking Penalty
Apr 14, 2017 - Search Engine Roundtable

Gary Illyes from Google responded to a question on Twitter with NO.
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