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Old 12-01-2016, 10:58 PM
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Which advertising more effective?

Can anyone please tell me which adwords advertising more effective like search network or display network?
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Old 12-02-2016, 02:31 AM
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Depends upon your objective..
If you want to generate more leads and sales then go for search network and if you want to do branding then opt for display advertisement.
 
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Old 12-02-2016, 03:00 AM
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I would live to use search than display ads on the network. It brings me more benefits than the other.
 
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Old 12-02-2016, 07:45 PM
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I am maketer so I prefer network. If you want to promote your brand, I think you should try display
 
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Old 12-02-2016, 10:51 PM
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I want to ask you all in this forum why you guyz getting confuse about Google or spreading rumours around. "search network or display network" -Both have diffrent perception and google is not about only for getting sales or leads. There are difference in categories which are running here - we can target search networks for educational points of view other information and in others field also.
 
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Old 12-08-2016, 04:13 AM
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Both are equally good. Its upto you which one would you like to go with. I have try both and got almost same results.
 
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Old 12-08-2016, 04:55 AM
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Originally Posted by tutorsweb View Post
Can anyone please tell me which adwords advertising more effective like search network or display network?
I am using "Search Network with Display Select" campaign type, who are most likely to be interested in the products and services you are advertising.
 
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Old 12-08-2016, 08:03 AM
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PPC advertising in my opinion is the best way to make money. It is a genuine way for promotion if we do so. Try to be genuine in all ways and try sharing genuine information through PPC It will be worth of it.
 
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Old 01-26-2017, 05:50 AM
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Think about the AIDA, awareness, interest, desire & action process & how far down it your target audience is. If your audience has little or no awareness of your product or service & you're looking to generate an impulse sale or action (E.g. Lead generation or sign ups) then search ads aren't really going to do you any good. In this case you have to create awareness first, which display ads are very good at doing. On the other hand, if your target customer knows what they want (is at the interest or desire stage) & is actively looking out for your kind of product or service then you go for a combination of search & display ads. Search ads can target them initially & display ads could remarket to them subsequently. You could also use display ads to target them initially if you know where they're going to be looking - if you're selling a travel package then your audience will most likely be looking at travel websites & blogs.
 
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Old 02-03-2017, 04:51 AM
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For branding and simply to increase the traffic then Ad display will be beneficial and if you want to drive the sale then Search network gone to help.

Social media also can help you for branding and email marketing for sale.
 
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Old 02-13-2017, 02:17 AM
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Can anyone please tell me which adwords advertising more effective like search network or display network?
It totally depends upon your motive ie., what are you doing paid advertising for?
Whether you're doing it for your website or you are working as a freelancer?
Whether you want to generate leads or you want to create your brand awareness?
Maybe then we would be able to explain it to you properly.
 
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Old 02-14-2017, 07:32 AM
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I would live to use search than display ads on the network. It brings me more benefits than the other.
 
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Old 02-15-2017, 09:09 PM
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Basically it depends on you, otherwise both are good for advertising search network as well as display network.
 
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Old 02-16-2017, 03:57 AM
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I would suggest running your ads in Display Network.
 
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Old 02-16-2017, 04:49 AM
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I would suggest running your ads in Display Network.
Why should the thread creator do this?
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Old 02-17-2017, 02:39 AM
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Its depends upon your motive and budget, PPC, adwords and promotions on social media are the best strategies.
 
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Old 02-17-2017, 11:35 AM
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It all depends on your advertising goals if you want to brand exposure then display will be good option but if you need the users to fill a form and looking for conversion then search can be good
 
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Old 02-22-2017, 06:11 AM
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I prefer network.
Explain why.
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Old 02-22-2017, 09:34 PM
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If your budget at lower side then always use "Search Network" as compare to Display ads because search network provides genuine hot traffic and display ads help to create brand only but it could be possible that your ads will display on a website which is not useful or related to your products and traffic came from such website won't help you to increase sales which is your main aim to run campaign. If your budget at higher side then you can select "Search Network with Display ads" and configure google analytics to improve your ROI.
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Old 02-23-2017, 04:28 AM
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Originally Posted by tutorsweb View Post
Can anyone please tell me which adwords advertising more effective like search network or display network?
Because you wont pay unless you get a click right, put correct keywords and negative keywords to avoid unwanted traffic and bounce rate.

Yes, you are right PPC is the best for any product or service. only thing we have to assign keywords correctly and also the biting.

Last edited by snakeair; 02-23-2017 at 04:39 AM.
 
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