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Old 12-05-2016, 11:24 PM
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The Future Of SEO

Rather than wondering what Google will change in the next year or two, I would like to focus on the long term goals Google might have to determine which direction SEO will be headed as the main reason for Google's success is the ability to keep searchers happy with their results.
What can and will Google do to ensure such thing in the future?
Rather than guessing or wondering what the next update will bring, I would like to begin by assuming a couple of things and then see how you guys might predict things are going to go in terms of what we have to work with and what we will be up against.

1) I believe that social signals will play an even bigger role using Youtube, Gplus etc. and possibly other channels to measure the popularity of not only articles but the types of articles posted. I have seen a change in terms of Google getting a lot better identifying specific pages from websites showing up in the results that are most definite for the specific keyterms while in the past we often had to click once or twice more to get from the site showing up what exactly we are looking for.

2) While more and more keyterms will be commercialized and ranking abilities decrease, Google will permanently be on the lookout for a new wave of information. Be it research or current events ... trends are likely to do well. If we continue to improve and target information not yet out there, we have a chance to get the organic push.

3) stronger shifts in suggested results....
based on 2), I can imagine that there will be also a lot more flexibility in terms of what Google is going to show searchers that might not be exactly targeted but proven to be of interest to those who search specific terms. this is due to a lot of faster communication from mobile signals indicating where the public might be headed next in terms of interest indicated.

Which changes do you see happening soon and what types of changes you've seen happening do you consider especially significant and an indicator of what is to come?
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Old 02-22-2017, 03:59 AM
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I think Google Seo will be overtaken by Social media sites as person can communicate there in much better way.
 
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Old 02-22-2017, 04:05 AM
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I think SEO will stay within marketing at most enterprise companies for the foreseeable future, but there could be a shift back to IT or even to Operations. I think this would be driven by a better appreciation of SEO’s value when done right. In many marketing departments, it’s just a ‘thing’ that happens around various campaigns; it’s not integrated as well as it could/should be, and that partially explains why the cost is being driven down so much. It makes sense in marketing because of ties to content and PR, but we could see a change there.
 
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Old 02-25-2017, 03:29 AM
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It is clear that Google will focus on machine learning, understanding of semantics, connections and patterns and user experience in the future.
 
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Old 02-26-2017, 11:30 PM
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Well I think there are a lot more things to work on, still google needs to improve. It has got a lot more problems to show better search result and the use of social media means direct influence of human users on the search result
 
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Old 02-27-2017, 06:59 AM
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I think that SEO and social media signals will continue to build long keyword search terms for hyper-specific recommendations. The auto fill or suggested searches will continue to dive deeper into learning personalized search habits and use extended data points across all internet behaviors to create a personalized experience. The difficulty will be keeping up with these extended practices to remain relevant.
 
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Old 02-27-2017, 08:47 AM
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I don't know much influence will actually come from social signals, but I'm not as optimistic as most ppl about social signals. Actually I think RankBrain might become more sophisticated but I doubt FB things will play too much of a role in ranking a website.
 
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Old 03-01-2017, 09:13 AM
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Quote:
Originally Posted by GoClickOn View Post
It is clear that Google will focus on machine learning, understanding of semantics, connections and patterns and user experience in the future.
Pretty much the trend I've been seeing.
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