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Old 06-13-2017, 02:50 AM
PositiveLover PositiveLover is offline
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Doorway Pages

What are the doorway pages ? Why Google dislike these pages ?



Old 06-13-2017, 04:32 PM
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What are doorway pages?
Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. They are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages and by other names. Doorway pages that redirect visitors without their knowledge use some form of cloaking. This usually falls under Black Hat SEO.
Doorway page - Wikipedia

And from Google:
Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.

Here are some examples of doorways:
•Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page
•Pages generated to funnel visitors into the actual usable or relevant portion of your site(s)
•Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy
Doorway pages - Search Console Help - Quality Guidelines
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