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I agree with Google about some of the misleading image placement. Like the yellow square games example on the link you gave, that's misleading and should be against the TOS, simply because if a visitor thinks that clicking on that ad will take them to play a game, and in fact it takes them to another site, that would be an unpleasant experience.
On the other hand, I don't see the problem with having an image of a fruit next to an ad that pertains to fruit. I don't see how that could be misleading.
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