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Old 01-17-2007, 02:44 PM   #1 (permalink)
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Adwords Question
Say I'm promoting a site that offer a soda drink, like Pepsi, but more healthy.

What are the rules about the landing page mentioning Pepsi, and the AdWords ad mentioning Pepsi?
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Old 01-17-2007, 11:44 PM   #2 (permalink)
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Look on this page under "Support Competitive Claims" and "Avoid Superlatives":

https://adwords.google.com/select/guidelines.html
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Old 01-17-2007, 11:47 PM   #3 (permalink)
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Oh, and to keep yourself out of legal hot water, respect trademarks. Add a (R) next to Pepsi and state (in the footer) that Pepsi is a registered trademark of Pepsi Co.
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Old 01-17-2007, 11:48 PM   #4 (permalink)
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If your ad text contains competitive language regarding other companies, support for this claim must be displayed on the landing page for your AdWords ad.
Kind of vague if you ask me.

Guess I'll just try it and find out.
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