Paid Links: Time For Google To Give Up

[sizzler_chetan]

Thanks for the article link peter, great article there!

[sitecracker]

awww that was long i'm gonna read it later

[JamieJelly]

Originally Posted by John Scott

I think you misunderstand. Google created the paid link economy by basing its algo on links.

I see. In which case, surely the link economy was created by SEOs?

[John Scott]

Originally Posted by JamieJelly

I see. In which case, surely the link economy was created by SEOs?

Did SEOs write Google's algo?

[JamieJelly]

this thread belongs in the politics forum.

SEOs created the paid link economy by trying to abuse Google's algo

[John Scott]

Abuse or responsibly manipulate?

[JamieJelly]

In my opinion as someone who undertakes some SEO work occasionally, responsibly manipulate but surely you can see why Google consider it abuse?

[John Scott]

Originally Posted by JamieJelly

In my opinion as someone who undertakes some SEO work occasionally, responsibly manipulate but surely you can see why Google consider it abuse?

If Google owned the Internet, they could call it abuse or whatever they like, but they don't, and links existed long before Google existed.

[Ferre]

Originally Posted by John Scott

If Google owned the Internet, they could call it abuse or whatever they like, but they don't, and links existed long before Google existed.

True that. Website owners made sites long before google existed, they linked long before google existed and website owners received payments for links long before google existed.

All that google ever did was using an existing netwerk to create a search service, which also existed long before google.

They did create a new phenomena though, millions of worthless made-for-google pages that pollute the net, link spammers and a few other nasty results of their endeavors to monetize their business that ended up to be a nuicance to those who actually use the internet.


It's not all good.

[JamieJelly]

But GGL aren't saying to stop buying links, but that they want to know about them to prevent them affecting the SERPS

[John Scott]

Originally Posted by JamieJelly

But GGL aren't saying to stop buying links, but that they want to know about them to prevent them affecting the SERPS

You mean they want webmasters to do Google's job, for free?

[Ferre]

Links were effecting the serps since the very first day the internet was build and long before google entered the scene, all they did was emphasizing it and they are the ones who created the hype and more ways of monetizing and influencing the serps. Instead of commanding the people who build the sites that they leech on to make their money how to code their links they'd better find a way to adjust to the changing reality themselves.

[peter_d]

The link economy is a side-effect of Google's ranking method and Google's own popularity. Google perpetuates the value of links with the PageRank bar.

If Google didn't place so much emphasis on links, and wasn't so popular, then webmasters wouldn't put so much time, effort and thought into links. Instead, they would place emphasis on whatever factors the leading search engine considered important. The process of webmaster adaptation would still occur.

Link buying and selling would not stop, however.

Links are the arteries of the world wide web - almost all traffic flows via links, and did so before search engines existed. There was a time when not appearing in the Yahoo directory doomed a site to a low-traffic graveyard.

Google has certainly altered behavior, because people think more carefully about links, as links are perceived to have value. As a result, I'd expect Google to continue to refine their link algos to determine which links assist their mission, and which do not.

[charlesgan]

Originally Posted by John Scott

Peter is not only a well known and respected SEO, he is also on staff as writer for the V7N SEO Blog.

ooo.. no wonder.

i start to felt little tired of seo chase.