I don't understand Google anymore! HELPPP!

[qman]

We try to optimize and increase the position for this page on google search and it looks like is imposible.
The page address is: shoedeals4u dot com and go to born page
or go to shoedeals4u dot com and click on born.

The targeted keywords are : born shoes

For the last year we submited this page to many directories, we created articles to include links to this page, we optimized the page for that group of keywords.

The age of the website is 5 years.
The page has a pr 3 with google.

If you will do a search on google for ' born shoes' you will find our page on page 12. I don't understand why.


I would very much appreciate clarity on this as is driving me crazy and I can't find any relevant info anywhere.

Many thanks.

[jakomo]

Hello,

I did not find out where is your page in Google...

[qman]

page 13 on google search result
http://www.google.com/search?q=born+...start=130&sa=N

[lordspace]

Hi,

There are 2,210,000 pages competing for that keyword!

You should have either domain for that keyword or at least a sub domain.

Svet

[searchbliss]

If you do end up "understanding" Google, let us know. I'm not sure Google understands themselves anymore.

[coolguy27]

I agree with them because of Google's constant update of algorithm, many rankings where affected. Just continue building links....

'coz Google's biggest factor is all about links...

[qman]

Thank you for your answers.

Any suggestions for our internal linking, for the structure of the website?


Thank you

[Rankenstein]

If you asked me to just explain it off-hand, simply by looking at the page and no other factor, I'd say that the page is too seo-ed. I'll explain:

First words in title bar: born shoes
First words in description: born shoes
First words in keywords tag: born shoes
Meta author: born shoes
<h1>: born shoes
But then in the next bit, all through the different styles, athletic, casual etc, it's Born, Born, Born in <strong>, Born, Born, Born in the URL links...

On to the main chunk of copy, it's 'Born shoes' in <strong> again as a header, then first word of the first paragraph is Born, and so on.

Put that way, I think it's a reasonable supposition that you've over emphasised the SEO. Change a header to read:
'Born Hand-stitched Leather Shoes'
or
'Give your feet the gift of Born Shoes'
or somesuch.

Change the title bar or description in the same way.

Born Shoes doesn't have to be the first phrase all the time, in other words.

You may also want to change the main chunk of copy so it doesn't repeat whole sentences all the time. You and I both know that copy wasn't put there for humans. I don't think that's the problem in itself, but it makes for a pretty poor user experience.

As I say, the answer could well be that you've over seo-ed for 'Born Shoes". It's an off-the-cuff assessment but I think it's the right one.

[charlesgan]

over 2 millions competitor...
2 keyword phrase.

suggest you seo your site content, keep the content fresh.
and submit to paid directory as well.

[ssomaxp]

Content is king. Your position in google search is much competitor. PLease keep working on SEO and you will sucess. Your domain name is much old and could get a trust from Google. Try to increase your keyword on your site.

Somchai Naamphai

[ari dubov]

Review and Replace the content with something more user firendly.

[Web Gazelle]

Yahoo is saying you have over 23,000 inbound links while Google says only 35. I wonder what quality of links your getting? Looks like over 20,000 of the links yahoo is counting are internal. Compare that to your competitors and the top ranking sites. Work on getting more inbound links.