New Google Impression Share Metric

[peter_d]

Google have introduced a new metric under Adwords Reports. It's called Impression Share, which represents the percentage of times your ads were actually shown in relation to the total number of chances your ads could have been shown, based on your keyword and campaign settings.

Here's a summary of each column:

Impression Share (IS): The percentage of times your ads were shown out of the total available impressions in the market you were targeting. This metric is available at the campaign and account level for search.

Lost IS (Rank): The percentage of impressions lost due to low Ad Rank (cost-per-click bid x Quality Score).

Lost IS (Budget): The percentage of impressions lost due to budget constraints.

Official announcement here.

[Ferre]

Sounds like another maketing technique to seduce clients to spend more money on campaigns to me.

[lucia]

I think it sounds like useful information. If you are getting 100% of the ads for your key words, you know that you can bid less and/or branch out to new keywords. If you are getting 1% of available ads for your keywords, you know you could get more if you paid more etc. (Or you need to try different key words.)

Of course it is meant to help google sell ads, but sometimes business sell more by providing good information.

[gerer]

good info makes sense seeing the ability to find out how much the site can perform in keyword terms