I am looking at my urchin stats and having made one change on a page, we dropped the boune rate from 65% to 4%. Since this one page pulls over 100 people per day, I should be a happy camper.
But, sadly, I'm not. I'm a skeptic. The change that we made is we replaced a still jpeg picture with a flash animation that plays as they enter.
My sneaking suspicion is that the lowered bounce rate is only reflecting the fact that this second "page", which is really the flash animation, is being played. Not that the people are continuing on the site.
What do you think? Anybody know?
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