Billions Wasted On Trademark Bidding?

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Billions Wasted On Trademark Bidding?

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08-20-2007, 09:11 PM

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peter_d

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Billions Wasted On Trademark Bidding?

Interesting point I hadn't heard mentioned before:

http://www.revenews.com/bradwaller/archives/002868.html

Quote:

They say that about half of all search budgets are for a company's branded (and often trademarked) keywords, much is "wasted" because the users are trying to find the company's site anyhow....since many of the users who search for your branded term are looking for you anyway, you are paying for a "glorified Yellow Pages listing

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