This is a great take on the paid links debate.
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Take the Buying Links session at SES as an example. Nyeah nyeah nyeah Google’s not fair and whah whah whah Google’s getting rich and pooh pooh pooh my spam doesn’t rank any more… and meanwhile Matt Cutts tells us not only what Google doesn’t like (observably purchased back links), but what Google rewards and wants to see more of (creative content)....Google is telling us how to rank. We have to pay attention.
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http://www.johnon.com/391/seo-whiners.html
No matter what you think about paid links, there's some great link building ideas in there.
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If you’re an SEO, it’s all about help make search work to increase utilization of the web, and drive commerce via the web.
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