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Old 08-26-2007, 09:29 PM   #1 (permalink)
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Google Telling You How To Rank

This is a great take on the paid links debate.

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Take the Buying Links session at SES as an example. Nyeah nyeah nyeah Google’s not fair and whah whah whah Google’s getting rich and pooh pooh pooh my spam doesn’t rank any more… and meanwhile Matt Cutts tells us not only what Google doesn’t like (observably purchased back links), but what Google rewards and wants to see more of (creative content)....Google is telling us how to rank. We have to pay attention.
http://www.johnon.com/391/seo-whiners.html

No matter what you think about paid links, there's some great link building ideas in there.

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If you’re an SEO, it’s all about help make search work to increase utilization of the web, and drive commerce via the web.
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Old 08-27-2007, 10:17 AM   #2 (permalink)
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There is some good stuff in the article, but I don't think I agree with the author's premise that Google is telling us how to rank. Google says lots of things; much of it needs to be dismissed as spin or worse.
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Old 08-27-2007, 12:04 PM   #3 (permalink)
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Me too, though the article is good enough.
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Old 08-27-2007, 02:28 PM   #4 (permalink)
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Great post, The trouble is people want to get to the top of the rankings with the minimum of fuss. This is why automated directory submission and article submission software is widely used in the industry.

I own a business site that incorporates a directory. Over the past 12 months I have noticed the standard of the submissions are very poor. The English used leads me to believe most submissions are made by teenagers hoping to make their fortune on the World Wide Web.

As most teenagers in the world struggle to get out of bed in a morning I am sure that adding unique interesting content to a website will be the last thing to be incorporated. As it takes time, patience and intelligence.

Make no mistake the value of all links changes with every modification of the algorithms. There are also strong rumours paid links are next on the Google hit list. However one thing that Google will never be devalued and that is good quality unique content.
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Old 08-27-2007, 02:30 PM   #5 (permalink)
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Everyday new article has released... and they are all good, but some are tweak by Google itself...
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