Useful spreadsheet for those tracking ROI calculations with Google Analytics.
http://www.roirevolution.com/blog/20...readsheet.html
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Due to the new Google Analytics interface, some changes had to be made to our old ROI Calculator Spreadsheet tool. Unfortunately, there's now an extra step involved before you can use the tool to figure out your ROI (See Step 4 below). The good news, however, is that the new method is a lot more versatile, and you can use it for many kinds of reports, including your non-AdWords campaign and keyword reports.
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Linear Mode
