Actually, all kinds of ads.
Adblock Plus and CustoimizeGoogle block ads as you surf.
http://www.roughtype.com/archives/20...ck_plus_wh.php
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Now, I've never seen Times Square immediately after a snowfall, but I have to say that experiencing the web without ads - or at least with a whole lot fewer ads - is awfully pleasant. Imagine that somebody has been yelling into your ear for so long that it's come to seem normal. Now imagine that the person suddenly shuts up. That's the effect of ad-blocking. It's like going back to the feel of the web in the early 90s, before it was strip-malled.
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Webmarketers may feel a sting of guilt, however. After all, if everybody did this, many services, such as search engines, would cease to be.