How to get higher up the google first page
this might seem like a spaz question - and point this out if you think so.
We're currently 6th and 7th on a google search page when you enter "accountants leicester".
problem is one of our competitors is just above us. we want to get above them - is there any advice you can give us on doing this?
- can we just upload our home page with different/better keywords or do we have to upload and then wait for google to do another crawl?
at the moment none of our new website pages are listed on google - just the old ones which we've since overwritten.
cheers for any help!