How To Write A Good Meta Description

peter_d · 10-01-2007, 08:43 PM

Who cares, right?

However, this one comes from the horses mouth. Google Webmaster Central Blog provides some tips.

http://googlewebmastercentral.blogsp...scription.html

Quote:

The quality of your snippet — the short text preview we display for each web result — can have a direct impact on the chances of your site being clicked (i.e. the amount of traffic Google sends your way). We use a number of strategies for selecting snippets, and you can control one of them by writing an informative meta description for each URL.

monhunter · 10-01-2007, 09:45 PM

best thing is to write the description about ur site

cldnails · 10-02-2007, 12:57 PM

I write my meta description much like I would write an Adwords Ad, because it's all about reeling them in.

Dsgnr · 10-02-2007, 01:47 PM

Quote:

Originally Posted by monhunter

best thing is to write the description about ur site

Aggree.!

info4beingrich · 10-02-2007, 06:25 PM

I am not an expert at this.. but still I feel you meta description should include a good and very carefully crafted 2 - 3 sentences briefing about your website. The art here is to embed your crucial keywords related to your site in this description..

searchmaster · 10-02-2007, 09:06 PM

it should be apealing.....

so the the setfer should attract and click on your search result

lastsmoke · 10-02-2007, 11:09 PM

I have never paid attention to the meta tag, isn't it outdated ages ago?

AuroIN-SEO · 10-03-2007, 12:43 AM

Meta description should be precise and relevant to the text. It shouldn’t exceed beyond 160 characters.

mac123 · 10-03-2007, 01:58 AM

Meta description should be appealing like adword and should have keywords into it. The more the keywords the more the chances of better rankings.

**Rankenstein** · 10-03-2007, 03:31 AM

Quote:

Originally Posted by mac123

Meta description should be appealing like adword and should have keywords into it. The more the keywords the more the chances of better rankings.

As we're in the Google forum, nope, that's wrong. The description tag is not used by Google for ranking purposes. I'll show you. From the V7N.com homepage description tag, I'll paste this:
Learn how to create and market a website professionally on the Internet

I'll put it in quotes for the Google search - so we're looking for exactly that phrase:
http://www.google.co.uk/search?q=%22...f&start=0&sa=N

No V7N.com in those results.

Google haven't used the description tag for ranking for some years now.

As has been said, use the description tag to get people to click on your listing in the SERPs - sure, stick a keyword or phrase in to establish relevance in the eyes of the surfer, makes 'em more likely to click - and don't forget other engines use description for ranking - MSN doesn't use it, Yahoo and Ask do use it for ranking.

Mike Taylor · 10-03-2007, 06:29 AM

I agree...try to stick a keyword or 2 in there, but make it relevant and appealing. Maybe I'm wrong but I also use the same approach for the title.

TheFriend · 10-03-2007, 08:23 AM

thx for the help peter_d ......

corlock · 10-03-2007, 08:40 AM

a good meta description contains a brief and exact description about what is all about your site.