Adsense pays better on less content???

CountryNaturals · 10-04-2007, 12:42 PM

I have some pages that are just loaded with content--everything you ever wanted to know on the subject. They don't do well with Adsense.

(I have 3 sets of Google ads going down the left margin, making these pages about 4 screens long, and the content matches that length.)

I have other pages, where I don't have that much expertise, so the page has just a few paragraphs of original content and a few links. (These pages would only have one set of Google ads down the left, making them slightly more than 1 screen long.) Those do much better with Adsense.

I'm starting to think that people are coming to my weaker pages, not finding what they need, and therefore clicking my ads to find what they're after somewhere else.

When they come to my good pages, they get everything they want so there's no need to click on my ads.

It looks like I'm getting rewarded for my weak content and punished for my strong content.

Please let me know what you all think about this. Maybe the answer is to chop up my long articles into a bunch of smaller pages and make people click more to get it all. HEEELLLLPPPPP!!!!

Suz

PS--after thinking about this some more, maybe it's just that general informatin pages do better than detailed "how-to" pages. Have you folks found that to be true?

bogs · 10-04-2007, 01:01 PM

maybe its the format and layout of your ads..
and i believe it depends on ads the location where the clicks come from...

CountryNaturals · 10-04-2007, 01:28 PM

Quote:

Originally Posted by bogs

maybe its the format and layout of your ads..
and i believe it depends on ads the location where the clicks come from...

Thanks, but I don't thik so. I use the same 3-column layout for all of my pages, with the Google ads going down the left side. The only difference is in how many sets of ads I have room for, based on the length of my content.

The main problem with my anaysis is that my topics are so different, it's hard to analyze. I'm comparing knitting to butterflies to DIY to spider solitaire. Even so, it seems that my "destination" pages don't do as well as my "just passing through" pages. Is that true for you?

Suz

zagu060807 · 10-05-2007, 08:52 AM

I think it is still depends on the CTR of the user, but the content can be either long or short.

CountryNaturals · 10-05-2007, 10:13 AM

Quote:

Originally Posted by zagu060807

I think it is still depends on the CTR of the user, but the content can be either long or short.

Thanks. I'm glad to have my theory shot down. I really enjoy writing in-depth content. I'd hate to think I'm being penalized for it with my Google ads.

Suz

bobchrist · 10-06-2007, 01:05 AM

I think this is more concerned with the quality of content rather than their quantity, the original keyword rich content draw high paying ads IMO.

nks · 10-06-2007, 01:43 AM

That's correct, bobchrist.
The content is much important than quantity.

Thomas Schulz · 10-06-2007, 09:30 AM

However, while I have never done it myself, it would be typical abritage style to have low-to-medium quality articles with lots of good ads surrounding the content. But having the articles rank usually requires good content.

x3mario · 10-06-2007, 08:56 AM

Yes , the quality content is much important than quantity. It's better to have a quality content that it's your own than a quantity content that you only copied from others.

nosmile · 10-06-2007, 09:43 AM

dont think adsense is the right thing for you, because they generate ads for pages like yours, so your visitor probably ending at your competitors website, maybe you can try adbrite or other ads company.

But you can also choose referrals, which i think is better than absense, gives more money.

corlock · 10-06-2007, 10:05 AM

a good content the ads has, and the longer the user stays active on that, the better adsense pay.

redspace · 10-08-2007, 10:44 PM

chop it off and it could add more pages(good for PR) i also notice 3 block ads are not having good CTR. maybe it has to with people first impression. when they see too much ads they are not feeling in control. too much ads make their mood down. so what we as publisher so do is giving the right mood to our visitor. let them enjoy spending time at our pages and let them enjoy when they are leaving our pages. but got to do test and more test.

CountryNaturals · 10-09-2007, 06:53 AM

I think you're right. I've been spending a lot of hours browsing with Stumble. If I don't like the mood of a site, even if the content looks good, I move on.

Also, I've never tried really integrating my Google ads. I just use them as-is. I saw one site that took the time to change the colors to suit the website and it was impressive. <sigh> I have a lot of work to do.